Jenn Gore to lead intake session at Masters of Legal Marketing

Attorney and business coach Jenn Gore will head an intake session at the Masters of Legal Marketing summit Nov. 6 in Hollywood, Florida. The talk will focus on where law firms lose cases between the first call and the signed agreement, a gap organizers say can directly affect growth.

Why it matters: - Law firm leaders are under pressure to turn marketing spend into signed cases, not just leads. - Gore’s session is built around intake failures that can drain revenue, including missed calls, weak follow-up and poor conversion tracking. - The event is designed for owners, managing partners and C-level executives who want to improve intake, performance data and growth strategy.

What happened: - Masters of Legal Marketing announced that attorney and business coach Jenn Gore will lead a session on intake at this year’s Intake & Marketing Summit. - The two-day summit takes place Nov. 5-6 at Seminole Hard Rock Hotel & Casino in Hollywood, Florida. - Gore’s session begins at 11 a.m. Friday, Nov. 6, in the Salon Ballroom at The Guitar Hotel. - An Intake Roundtable follows at 11:45 a.m., giving attendees a chance to discuss intake challenges with peers.

The details: - Gore’s presentation continues a discussion she started earlier this year with Exults Founder, President and CEO Zach Hoffman on The Firm Report podcast. - In the June episode, “Stop Pouring Money Into a Broken Bucket,” Gore argued that many law firms have an intake problem rather than a marketing problem. - Gore pointed to missed calls, abandoned leads, weak follow-up and a lack of conversion tracking as common leaks. - Gore also discussed how AI-powered intake audits and automated follow-up can help close those gaps. - Hoffman said the episode resonated with firm owners who were spending more on marketing without getting more cases. - Hoffman said Gore brings experience from building, scaling and selling a law firm. - Gore founded Atlanta Personal Injury Law Group and grew it into a multi-location firm that made the Inc. 5000 list of America’s Fastest Growing Private Companies for multiple consecutive years. - In 2025, Gore sold the firm to one of the largest personal injury law firms in the country and stayed on as a partner to help lead growth and operations. - Gore founded Evergreen Business Coaching in 2023. - Gore now advises law firm owners on intake, KPIs, leadership and building firms positioned for long-term growth and exit. - Gore is co-author of Tiger Tactics: CEO Edition and has been featured in Forbes and USA Today. - The summit lineup also includes Zach Hoffman, Warren Struhl and Chad Mance of The Mance Law Firm. - The event opens Thursday evening with a welcome reception at the Davidoff Cigar Lounge. - Attendance is limited, and the event is spouse- and family-friendly. - Law firm leaders can reserve a spot or request more information at MOLM.com.

Between the lines: - The session reflects a broader shift in legal marketing: firms are being pushed to treat intake as a revenue system, not a back-office function. - Gore’s background as both an operator and a seller of a growing firm gives the session credibility with owners focused on growth and exit value. - The event’s small-room format suggests organizers want practical discussion, not a broad conference program.

What’s next: - Gore’s session and the intake roundtable are set for Friday, Nov. 6. - Masters of Legal Marketing will continue with two days of programming centered on intake, marketing strategy and branding. - Interested law firm leaders can still seek access through MOLM.com, subject to availability.

The bottom line: - Masters of Legal Marketing is betting that the fastest way to improve firm growth is to fix intake before spending more on marketing.